SUPERGROUP PLC

ANNOUNCES IPO OFFER PRICE OF £5.00 PER ORDINARY SHARE

On 12 March 2010 SuperGroup, one of the fastest growing UK retailers in youth fashion with a rapidly expanding overseas and internet business, announced the pricing of its initial public offering of Ordinary Shares (the “IPO”). The IPO comprises a private placement to institutional investors and a public offer to retail investors.

• The price has been set at £5.00 per new Ordinary Share (“the Offer Price”). Based upon the Offer Price, the market capitalisation of SuperGroup at the commencement of unconditional dealings will be approximately £395 million.

• Pursuant to the Institutional Offer 24,000,000 new Ordinary Shares will be issued on Admission and a maximum of 1,000,000 new Ordinary Shares will be issued pursuant to the Retail Offer. The Offer will represent, in aggregate, approximately 31.65% of the Company’s enlarged share capital.

• The net proceeds of the Offer (assuming the maximum amount is raised pursuant to the Retail Offer) will amount to £120 million after the deduction of all associated costs. The net proceeds will be used as follows: £105 million to enable the management team and other long serving stakeholders in the business to realise part of their investment in the Group and the balance of £15 million to accelerate the Group’s plans for growth.

• Unconditional dealings are expected to commence on the London Stock Exchange at 8.00 am on 24 March 2010 under the ticker symbol SGP to allow time for the Retail Offer to be completed.

Seymour Pierce is acting as Sponsor and Sole Bookrunner to the Company.